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泰安烟草公司营销与服务系统的设计与实现

发布时间:2019-01-06 17:49  文章来源:笔耕文化传播
【摘要】:烟草行业卷烟营销与服务是以商流、物流、资金流、信息流“四流汇通”为目标,以数据标准和服务标准为基础,以集成整合、协同共享为手段,运用一体化思想整合营销信息资源,搭建信息集成、分层应用的卷烟营销管理系统,满足精确信息、精准投放、精细管理的“精准营销”要求,实现从消费者到供应商、从客户关系管理到工商协同营销、从市场引导到品牌培育的现代营销策略管理。 泰安烟草卷烟营销与服务系统是在烟草行业整体发展战略的指导下,以卷烟进销存为工作基础,以提升服务零售户水平为宗旨,以提升市场化运作水平为工作目标,从卷烟订单形成到流程审核,从物流配送到网上结算,实现了泰安烟草卷烟营销工作的商流、物流、资金流、信息流的高度整合。有力支撑了泰安烟草的服务、市场、销售、品牌等方面的管理,加速企业营销与财务、配送等部门间的信息传递,进而提升企业对客户、市场的响应速度。 本系统采用了J2EE三层体系架构和三层B/S系统结构组成了开发与部署平台,采用了B/S模式,用户工作界面是基于Internet Explorer的网页浏览器,前端开发语言选择JSP,后端数据库采用ORACLE,采用UML用例图描述了卷烟营销业务需求,采用类设计的方式表示出各个模块的数据表关系。对关键业务流程采用活动图、顺序图等给出了描述。 目前系统已经在泰安烟草运行,各项功能基本能满足业务需求,达到了预期效果。实践表明,泰安卷烟营销与服务系统体现了烟草行业业务特点,结合了泰安烟草具体工作个性需求,满足了使用单位提升工作效率和创新管理的业务需求。
[Abstract]:Cigarette marketing and service in tobacco industry is aimed at commercial flow, logistics, capital flow, information flow "Four-stream Huitong", based on data standards and service standards, integrated and integrated, collaborative sharing as the means. By integrating marketing information resources, building information integration and applying cigarette marketing management system in different layers, the tobacco marketing management system can meet the requirements of accurate information, accurate delivery and fine management, and realize the "precision marketing" requirement from consumers to suppliers. From customer relationship management to industrial and commercial cooperative marketing, from market guidance to brand cultivation of modern marketing strategy management. Under the guidance of the overall development strategy of the tobacco industry, Taian Tobacco Marketing and Service system takes cigarette sales and storage as the working basis, promotes the level of service retailing as the purpose, and promotes the level of market-oriented operation as the working goal. From the formation of cigarette orders to process audit, from logistics distribution to online settlement, the high integration of commercial flow, logistics, capital flow and information flow of Taian tobacco marketing work has been realized. It can support the service, market, sales, brand management of Taian Tobacco, accelerate the information transmission between the departments of marketing, finance, distribution and so on, and then improve the response speed of the enterprise to the customer and the market. The system adopts J2EE three-tier architecture and three-tier B / S system structure to make up the development and deployment platform, adopts the B / S mode, the user interface is a web browser based on Internet Explorer, and the front-end development language selects JSP,. The back-end database uses ORACLE, to describe the demand of cigarette marketing business by using UML use case diagram, and uses class design to express the data table relation of each module. The key business processes are described by activity diagram and sequence diagram. At present, the system has been running in Tai'an Tobacco, the functions can basically meet the business requirements and achieve the desired results. The practice shows that the Taian cigarette marketing and service system embodies the characteristics of the tobacco industry and combines the specific needs of the individual work of Taian tobacco to meet the needs of the users to improve their working efficiency and innovative management.
【学位授予单位】:山东大学
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:TP311.52

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