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基于茶叶电商市场分析的营销创新策略研究

发布时间:2019-02-11 20:30  文章来源:笔耕文化传播
【摘要】:随着电子商务的发展,长期以来以传统销售为主的茶叶逐步走向了电子商务和网络,茶叶电商市场在快速发展的同时,在营销方式上也存在不少问题,本文在对茶叶电商市场发展现状、营销特征以及消费者购买特征进行分析的基础上,提出了茶商营销创新的策略,分别从客户定位、产品品牌、产品价格三个方面进行了探讨和研究,希望能够对我国茶叶电商的发展和营销创新提供应有的帮助。
[Abstract]:With the development of electronic commerce, tea, which is mainly traditional sales, has gradually moved towards electronic commerce and network for a long time. While the tea e-commerce market is developing rapidly, there are also many problems in the marketing mode. Based on the analysis of the current situation, marketing characteristics and consumer purchase characteristics of the tea e-commerce market, this paper puts forward the marketing innovation strategies of tea merchants, respectively from the customer orientation, product brand, This paper discusses and studies three aspects of product price, hoping to provide due help for the development and marketing innovation of tea e-commerce in China.
【作者单位】: 成都东软学院;
【分类号】:F274;F426.82;F724.6


本文编号:2420078


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