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寡头价格竞争模型的分析与比较

发布时间:2019-01-09 16:52  文章来源:笔耕文化传播
【摘要】:我国以建立市场经济为目标推进经济体制改革以来,企业间以价格竞争为 主要手段,辅之以技术创新、品牌、质量、售后服务等措施,恶性竞争一浪高 过一浪,其中尤以彩电行业的价格战更令人注目。本文即以对我国整个国民经 济市场化进程具有深远影响的彩电行业价格战为背景,对寡头价格竞争模式进 行探讨和研究。 本文对影响厂商定价的诸多因素进行了有重点的全面分析,指出了各种因 素是如何影响厂商定价的,以及影响的强度和方式。 本文在对现有的寡头竞争理论模型分析之后,指出了这些模型在解释寡头 竞争行为时存在的问题,即假设条件太多,只能对已有的经济行为进行解释, 无法预测寡头未来的行为走向,以及寡头竞争是如何达到均衡点的(即暂时休 战)。 本文从对无鞍点赢得矩阵的讨论引出了混合博弈的概念,即寡头在参与市 场竞争时往往不是采取某个单一行动,而是采取多种行动的组合来回击其竞争 对手。对于混合博弈,则将其求解最终归结为求解两个线性规划问题,并进一 步得出了在某些情况下LP问题的求解可转化为求解两个线性方程组问题。利 用所讨论的有关混合博弈性质,进一步简化了求解过程,给出了某些简单混合 博弈的求解公式和图解法。文中给出的迭代算法具有一般性,不仅可以求解一 般情况下的二人混合博弈或多人博弈,求解结果还能解释寡头竞争的未来走向 以及到达均衡点的过程。本文的模型,对其他行业也有借鉴作用。
[Abstract]:Since the reform of the economic system has been promoted with the goal of establishing a market economy, the main means among enterprises have been price competition, supplemented by measures such as technological innovation, brand, quality, after-sales service, etc. Vicious competition is higher than the wave, especially in the color TV industry price war is more noticeable. Based on the price war of color TV industry, which has a profound influence on the marketization process of the whole national economy of China, this paper discusses and studies the oligopoly price competition mode. This paper makes a comprehensive analysis of the factors that affect the pricing of the firm, and points out how the factors affect the pricing of the firm, as well as the intensity and manner of the influence. After analyzing the existing oligopoly competition theory models, this paper points out the problems of these models in explaining oligopoly competition behavior, that is, if there are too many conditions, we can only explain the existing economic behavior. It is impossible to predict the future behavior of oligarchs, and how oligarchic competition reaches equilibrium point. In this paper, the concept of mixed game is derived from the discussion of the win matrix without saddle point, that is, when oligarchs take part in market competition, they often do not take a single action. It is a combination of actions to fight back at its competitors. For mixed game, the solution is finally reduced to solving two linear programming problems, and it is further obtained that the solution of LP problem can be transformed into solving two linear equations in some cases. By using the properties of the mixed game discussed, the solution process is further simplified, and the solution formulas and graphical methods of some simple mixed games are given. The iterative algorithm presented in this paper is of a general nature and can not only solve a two-person mixed game or a multi-player game in a given case. The results can also explain the future trend of oligopoly and the process of reaching equilibrium point. The model of this paper can also be used for reference by other industries.
【学位授予单位】:西北工业大学
【学位级别】:硕士
【学位授予年份】:2004
【分类号】:F016

【引证文献】

相关期刊论文 前1条

1 屠冉冉;金士良;印受之;;电子天平计量精度与产品定价研究[J];工业计量;2012年02期

相关硕士学位论文 前9条

1 陈晨;中国食用油产业的国际地位及进口安全研究[D];浙江大学;2011年

2 王琛;平板荫罩产业厂商间竞争与共谋状况分析[D];南京理工大学;2006年

3 王倩;城市轨道交通定价模型研究[D];北京交通大学;2008年

4 张昭国;再制造产品价格竞争策略研究[D];天津理工大学;2009年

5 刘士刚;博弈理念下的同质产品定价模型研究[D];东北大学;2008年

6 王胜兰;基于期权契约的三级品牌专营供应链协调研究[D];西南财经大学;2010年

7 宋茜;企业竞争的博弈逻辑分析[D];燕山大学;2012年

8 宫平强;鲁花公司小包装食用油营销策略研究[D];青岛科技大学;2012年

9 年欣;我国上市公司所得税优惠产生的隐性税收效应研究[D];合肥工业大学;2013年



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