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打造一流的国际化事务所之路

发布时间:2018-10-21 10:53  文章来源:笔耕文化传播
【摘要】:正我国注册会计师行业即将步入品牌建设时代。在2011年举行的中国注册会计师协会第五届常务理事会第一次会议上,会计师事务所品牌建设被作为2011下半年及今后的重点工作予以推动。同年7月,中注协第五届常务理事会第一次会议在京召开,审议通过了《中国注册会计师行业发展规划(2011-2015年)》,并确定了2011年下半年行业重点工作安排。由此,会计师事务所品牌建设活动也加快了步伐。机遇往往也意味着挑战。在竞争日益激烈的形势下,在各种服务都日趋同质化的前提下,如何进一步壮大会计师事务所,如何提高会计师事务所的竞争力,使自己
[Abstract]:China's CPA industry is about to step into the era of brand building. At the first meeting of the Fifth standing Council of the China Institute of Certified Public Accountants held in 2011, brand building of accounting firms was promoted as a key work in the second half of 2011 and in the future. In July of the same year, the first meeting of the Fifth standing Council of the China Association for Annotation was held in Beijing, which deliberated and adopted the Development Plan of China's Certified Public Accountants (2011-2015), and determined the key working arrangements of the industry in the second half of 2011. As a result, the accounting firm brand building activities also accelerated the pace. Opportunities often also mean challenges. Under the situation of increasingly fierce competition and homogenization of all kinds of services, how to further strengthen the accounting firm, how to improve the competitiveness of the accounting firm, and how to make itself more competitive?
【分类号】:F233


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