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民间商务礼品瓷设计中的“礼”性

发布时间:2019-01-11 10:16
【摘要】:中国人一向崇尚礼尚往来,《礼记·曲礼上》说:礼尚往来,往而不来,非礼也,来而不往,亦非礼也。礼品瓷作为人们交往馈赠的礼物承载着人与人之间的情谊,也传递着中国传统文化,它不但可以表达馈赠者的友善和爱心,还可以显示知识和修养,因此,礼品瓷作为馈赠礼物一直受到大家的青睐。随着现代社会的不断发展,商务礼品越来越发挥着它的实际价值,它巨大的涵盖范围波及到世界各地。为了充分地发掘礼文化和民间商务礼品瓷之间的关系,本文结合有关礼的理论知识,从造型、装饰纹样、色彩、包装这四个方面阐述民间商务礼品瓷设计中礼性的体现。礼作为交流性的符号、说服性的符号被带入陶瓷礼品设计中,明确礼对民间商务礼品瓷设计的有益促进,让民间商务礼品瓷设计可以更加完善,更好的表达出我国礼仪之邦的特性,这对当今我国民间商务礼品瓷设计也具有深刻的学术价值和意义。
[Abstract]:Chinese people have always advocated reciprocity, the Book of Rites said: reciprocation, not to come, indecent assault, not to come, also indecent manners. Gift porcelain, as a gift from people, carries the friendship between people and conveys the traditional Chinese culture. It can not only express the kindness and love of the giver, but also show the knowledge and accomplishment. Gift porcelain as a gift has been favored by everyone. With the development of modern society, business gifts play more and more important role in the world. In order to fully explore the relationship between ritual culture and folk business gift porcelain, this paper, combined with the theoretical knowledge of ritual, expounds the embodiment of propriety in the design of folk business gift porcelain from four aspects: modeling, decorative pattern, color and packaging. Ritual as a symbol of communication, the symbol of persuasion is brought into the ceramic gift design, and it is clear that the ritual is beneficial to the design of folk business gift porcelain, so that the design of folk business gift porcelain can be further improved. A better expression of the characteristics of China's ritual state, which has a profound academic value and significance for the design of folk business gift porcelain.
【学位授予单位】:景德镇陶瓷学院
【学位级别】:硕士
【学位授予年份】:2013
【分类号】:J527

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