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台湾与内地动漫产业比较研究

发布时间:2019-01-06 17:53
【摘要】:20世纪中后期,世界许多发达国家和地区国民经济的持续增长与国民消费水平的稳步提高使文化产业开始从生产导向型逐步向娱乐消费型过渡。动漫产业是文化产业的重要组成部分,以美国、日本为代表的动漫大国其动漫产业产值在GDP中占据了极为重要的位置,并将动漫产业的制作环节扩展到亚洲国家,使之成为全球化发展的产业。 台湾自20世纪80年代开始,文化管制全面解禁。作为美日动漫产业的承接点,台湾的动漫工业化生产从代工为主到原创内容开发,已历经50多年发展历程,有着丰富的探索经验。内地的动漫产业发展30余年,在本世纪加入WTO后文化产业态势随之上升,刚出台的“十二五”规划中更是要求推动文化产业成为国民经济支柱性产业。在一系列积极政策的鼓励下,内地动漫产业发展如火如荼。 内地与台湾的文化同宗同源,产业发展路径相似。因此,通过调查,对于两地产业链脉络、以及影响产业发展的因素进行梳理之后,深入分析两地对于动漫产业软硬实力、产业政策、产业集群化效应的情况,对于两地动漫产业发展进行比较,总结各自的经验与教训,对于找到产业良性发展的路径有着积极的启迪作用。本文旨在研究两地动漫产业链的脉络,影响动漫产业发展的因素,针对动漫产业的扶持政策,动漫产业集群化效应的情况等相关内容。进而比较两地动漫产业的发展状况,并总结各自的经验与教训。这将有助于我们推动动漫产业的良性发展。
[Abstract]:In the middle and late 20th century, with the sustained growth of national economy and the steady improvement of national consumption in many developed countries and regions in the world, the cultural industry began to transition from production-oriented to entertainment-oriented consumption. The animation industry is an important part of the cultural industry. The animation industry output value of the big animation countries, represented by the United States and Japan, occupies an extremely important position in GDP, and extends the production link of the animation industry to Asian countries. Make it a globalized industry. Since the 1980 s, cultural regulation in Taiwan has been completely lifted. As the acceptance point of American and Japanese animation industry, Taiwan's animation industrial production has experienced more than 50 years of development and rich exploration experience, from contract industry to original content development. The animation industry in the mainland has developed for more than 30 years. After entering WTO in this century, the situation of cultural industry has risen, and the "12th Five-Year Plan" has just been issued, which requires the promotion of cultural industry to become the pillar industry of the national economy. In a series of positive policy encouragement, animation industry in the mainland is in full swing. The mainland and Taiwan share the same culture and similar path of industrial development. Therefore, through the investigation, after combing the context of the two places' industrial chain and the factors affecting the development of the industry, we deeply analyze the effects of the two places on the soft and hard power of the animation industry, industrial policy, and the effect of industrial cluster. Comparing the development of animation industry between the two places, summing up their experiences and lessons, it has a positive enlightening effect on finding the path of the benign development of the industry. The purpose of this paper is to study the context of the animation industry chain, the factors affecting the development of the animation industry, the support policy for the animation industry, the animation industry cluster effect and other related content. Then compare the development of animation industry between the two countries, and summarize their experiences and lessons. This will help us to promote the healthy development of the animation industry.
【学位授予单位】:上海师范大学
【学位级别】:硕士
【学位授予年份】:2011
【分类号】:G124

【引证文献】

相关期刊论文 前1条

1 王永兴;;闽台动漫产业现状比较分析与对策探讨[J];江西科技师范大学学报;2013年03期



本文编号:2403127


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