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海峡两岸数字艺术产业比较研究

发布时间:2019-03-15 19:35  文章来源:笔耕文化传播
【摘要】: 近年来,文化产业在全球范围内的凸兴已是一个不争的事实。在此背景下,数字艺术产业也取得了可观的发展。与发达国家和地区相比,我国海峡两岸的数字艺术产业都起步不久,尚未形成巨大的效应。不过,近年来海峡两岸都出台了很多关于发展文化产业的政策,这为数字艺术产业的勃兴创造了机会。 本文所说的数字艺术,是指以数字媒介为生产、传播和接受工具,实现了以“0”和“1”为编码与解码原则的艺术;其产业化受惠于大众文化、消费文化在全球范围内的风靡与流行。从社会定位来讲,数字艺术产业是文化产业的一个分支。就表现形态来看,数字艺术产业主要有七种形式,即:互联网艺术产业、手机媒体艺术产业、数字电影产业、动漫产业、数字电视产业、游戏产业、DV艺术产业。本文主要就前面四种数字艺术产业进行比较研究。其中,对互联网艺术产业和手机媒体艺术产业的分析分别以网络文学和短信文学的产业化为重点,而对动漫产业的分析则主要以动画片的生产为重点。 大体来看,海峡两岸数字艺术产业存在下述相似之处:在艺术生产方面,主题、风格及产业模式均存在“叙事"趋同倾向。在艺术传播方面,存在接受同步情况,一是指数字艺术在媒介的帮助下,在“第一时间”、以“第一现场”的形式在两岸同步传播;二是指境外的数字艺术在海峡两岸同步传播。在艺术接受方面,存在“消费共鸣”现象。比如,李安导演的《卧虎藏龙》,张艺谋导演的《英雄》在两岸都获得了高票房的收入,引起了广泛的共鸣。 诚然,海峡两岸数字艺术产业这三种相似之处是各种因素综合作用的结果。以“叙事”趋同为例,它既是全球化背景下“叙事”趋同的体现和反映,也与数字艺术的产业化操作有关。不过,总的来看还是受媒介影响的结果。比如,两岸手机短信文学语言的诗性特征,从根本上来说是受手机媒介限制、影响的结果,即每条短信只能发送70个汉字。又以“接受同步”为例,它的出现也与很多因素有关,比如防盗版、防泄密的需要等。但是,以互联网为代表的数字媒介的应用才是问题的关键。同样,“消费共鸣”的出现也是各种因素综合作用的结果。不过,文化是一个很关键的因素。因为,从接受美学的角度来看,两岸数字艺术接受过程中共鸣的产生,与两岸人民具有相同的文化心理结构这一事实具有不可分割的联系。一般而言,受众的文化心理结构相同或相似,就比较容易产生心理上的共鸣。 本文认为,海峡两岸之间的任何比较研究,无论是政治、经济方面的比较研究,还是文化、艺术方面的比较研究,都应有一个历史启示和归宿,即我们应在探讨相关论题历史渊源和发展现状的基础上,为两岸之间的交流与合作提供有意义的分析和借鉴。毕竟,在海峡两岸交流日趋频繁的今天,走向融合和统一已是大势所趋,学术的研究也应该履行共同的民族职责和使命,为创造一个和平、繁荣的中国而努力。因此,本文最后从全球化的角度简要阐述了两岸数字艺术产业交流与合作的重要性,它包括资金、技术、人才培养等方面的内容。
[Abstract]:In recent years, the cultural industry has been an indisputable fact in the global scope. In this context, the digital art industry has also achieved considerable development. Compared with the developed countries and regions, the digital arts industry across the two sides of the Taiwan Straits has not yet formed a huge effect. In recent years, however, a number of policies on the development of cultural industry have been introduced on both sides of the Taiwan Straits, which has created an opportunity for the development of the digital art industry. The digital art in this paper refers to the art of the principle of coding and decoding with the "0" and the "1" as the production, transmission and acceptance of the digital media. The industrialization of the digital art has benefited from the popular culture and the popular culture in the world. In terms of social positioning, the digital art industry is one of the cultural industries In the form of performance, the digital art industry has seven forms: the Internet art industry, the mobile phone media art industry, the digital film industry, the animation industry, the digital television industry, the game industry and the DV technology. The paper mainly compares the four kinds of digital art industry in the front More research, in which, the analysis of the Internet art industry and the mobile phone media art industry is focused on the industrialization of the network literature and the short message literature, and the analysis of the animation industry mainly takes the production of the cartoon In general, the cross-strait digital art industry has the following similarities: in the aspect of art production, the theme, the style and the industry pattern have the "trunk>" negative " The tendency of convergence. In the aspect of artistic communication, there is the acceptance of the synchronization. The first is that the digital art, with the help of the media, is in the form of "first time" on both sides of the strait, and the other is the digital art outside the sea. On both sides of the isthmus, there is a

"rest of consistency" < / unk> phenomenon. For example, Li 'an director's , Zhang Yimou's" hero "has got high box office income on both sides of the cross-strait. It is true that the three similarities of the digital art industry across the Taiwan Straits are: The result of the comprehensive effect of various factors. Taking "narrative" convergence as an example, it is not only the reflection and reflection of the "narrative" convergence in the background of globalization, but also the number It is related to the industrialization of the art. However, the total It is also the result of the influence of the media. For example, the poetic features of both cross-strait mobile phone short message literature language are fundamentally limited by the media of the mobile phone and the result of the influence, that is, each The short message can only send 70 Chinese characters. Taking "Accept synchronization" as an example, its appearance is also related to many factors, such as Anti-theft, anti-disclosure requirements, etc. However, digital media represented by the Internet The application of the medium is the key to the problem. In the same way, the appearance of the narrative "is also The results of the comprehensive effects of various factors. However, The culture is a key factor, because, from the point of view of the acceptance of the aesthetics, the generation of the resonance in the process of the acceptance of the digital art of the two sides has the same cultural and psychological structure as the people of the two sides. The fact has an integral connection. In general, the cultural and psychological structure of the audience is the same or similar, as is the case This paper holds that any comparative study between the two sides of the Taiwan Straits, whether in the comparative study of the political and economic aspects, or the comparative study of the culture and the arts, should have a historical enlightenment and a result, that is, we should explore the correlation. On the basis of the historical origin and development of the thesis, it is the intersection between the two sides After all, as the cross-strait exchange is becoming more and more frequent, the trend of integration and unity is the trend of the trend, and the academic research should also fulfill the common national responsibility and mission. To create a peaceful and prosperous China, this paper gives a brief account of the importance of the exchange and cooperation of the digital art industry between the two sides from the angle of globalization.
【学位授予单位】:厦门大学
【学位级别】:博士
【学位授予年份】:2008
【分类号】:G124

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1 方梦阳;;数字媒体艺术课程体系探究[J];数位时尚(新视觉艺术);2012年05期

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1 崔宰溶;中国网络文学研究的困境与突破[D];北京大学;2011年

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2 何君华;中山动漫产业发展模式研究[D];电子科技大学;2012年

3 耿志;动漫形象在衍生应用中的视觉创意研究[D];浙江农林大学;2013年



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