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广告的写作设计思维

发布时间:2019-01-09 14:49  文章来源:笔耕文化传播
【摘要】:正 广告是否成功,要看他是否“攻取”了顾客的心。 那么这种写作设计有哪些窍门呢? “引人注意”是其中之一。 这是任何广告都要走的第一步。商品不引人注意,根本谈不上其它。但引人注意也不是一件容易的事情。如果在空寂的大街上大喊一声,自然引人注意。可是现在是在“喧闹”的都市,要引人注意可就难了。在震耳欲聋的广告声中,突然,寂静下来,然后,轻声细语地说出自己的产品,这反倒让人注意了;在编排紧密的报纸上,突然出现一块空白,上面只是简单地写上几个字,却能顶得上一篇宏篇大论。
[Abstract]:Whether the positive advertisement is successful or not depends on whether he "captures" the customer's heart. So what are the tricks of this writing design? "attention" is one of them. This is the first step in any advertisement. The goods were not noticed at all, not at all. But attracting attention is not an easy thing to do. A shout in an empty street would naturally attract attention. But now in a noisy city, it's hard to attract attention. In the deafening sound of advertising, suddenly, silent down, and then, in a whisper of their own products, but this is noticed; In a tightly arranged newspaper, a blank appeared, which was simply a few words, but could stand up to a big article.
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