文人画精髓及其在现代平面设计中的应用研究
[Abstract]:In the background of more and more life in China's material culture, the way of life is becoming more and more important to the current society and the world, and the influence on the living habits of the population gradually becomes larger. For every aspect of the people's life, it is essential that the design and design be the same as the electric lamp, and the modern people have no means to live well. Today, the design has a particularly large driving effect in the commodity market, a compass for people to buy goods, and, in addition, due to the adequacy of material supply, the population has made higher design requirements in terms of spiritual life and cultural life. At the same time, the contemporary graphic design of China is because of its origin in the West, so it is rarely integrated into Chinese traditional spiritual elements, and there are many defects. Although the western contemporary design has widened the people's field of view to a certain extent, it is of great benefit to the people's design idea, but when studying it, it should focus on the thinking method, technology and experience of the progress in the design, and not the culture of other countries. Only by integrating into Chinese traditional cultural elements and carrying out in-depth excavation, China's contemporary graphic design has the Chinese characteristics, which will make the Chinese people have a warm cultural identity. After the baptism of the five thousand years, with the traditional culture of the nation itself, the Chinese nation has fused a variety of foreign cultures and created a brilliant traditional culture. After taking and storing and removing the essence, the author has produced a strong traditional culture and a unique perspective on the identification and the artistic beauty by using music, literature and art, religion, etc. as an element. As the main body of Chinese painting, the literati painting can better embody the traditional Chinese literature and art's traditional identification and grasp the view of the beauty of literature and art. Through the analysis of the development process of the literati painting and the philosophy of philosophy, it is found that the "artistic conception" in the aesthetic of the literati painting, and the state of the clear and free of the artistic conception, and so on. This kind of screen "artistic conception" is found to be a reference to the modern graphic design, and the writer's painting composition program rule and the color system under this aesthetic concept are analyzed. How to use these features in the design of modern graphic design. This paper is divided into six chapters: Chapter one, the introduction, mainly from the background of the topic, the present situation of the research and abroad, and the definition of the concept and the category of the essence of the study, and the purpose, meaning and innovation point of the combination with the modern graphic design are clearly studied. Clarify the importance of this study. In the second chapter, the development process and the aesthetic thought of the traditional literati painting have a long history of development in the history of China. In this chapter, I will combine the aesthetics with the history, and systematically from the angle of the great development change and the aesthetic thought of the literati painting. The concrete features of the literati painting are described. The third chapter analyzes the new characteristics of modern graphic design and the necessity of absorbing the connotation of the traditional culture, and studies the new aesthetic mode in modern graphic design and the recognition value of the local culture. The value and necessity of the combination of the essence of the traditional literati and the modern graphic design. The fourth chapter is the reference to the traditional Chinese painting by the modern graphic design of China, and through the practical case, it is proved that the modern graphic design has the reference and application to the literati painting in the aspects of composition and color. In chapter five, the modern graphic design of China can be used for reference for the aesthetic of the traditional Chinese painting, and the reference and application of the modern graphic design work to the aesthetic of the literati painting will be explained through the case analysis in this chapter, and the suggestions are put forward. Chapter 6 Summary and Prospect
【学位授予单位】:浙江理工大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:J212;J51
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