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新媒体环境下纸媒深度报道的现状及其发展策略探析

发布时间:2019-01-08 12:34
【摘要】:新媒体的到来,为我们带来了一个前所未有的信息爆炸时代,微博、微信等社交媒体成为新宠,人们不必再像从前一样等候报纸或者电视提供的固定内容,相反,只需打开新媒体,我们就可以获得任何想要的最新资讯。信息获取方式变迁的背后,是传统纸媒不可避免地下滑,就连作为纸媒精英版块的深度报道也同样遭遇困境。然而,纸媒深度报道的衰退,并非意味着深度报道社会价值的缩减,相反,复杂的传播环境下,像深度报道这样具备深度和广度的内容显得尤为弥足珍贵。基于这一判断,笔者在文献阅读、案例分析、深度访谈的基础上,对纸媒深度报道困境的原因及其可能的发展路径进行了探索,以期对纸媒深度报道的转型及发展提供参考。首先,笔者对纸媒深度报道的界定以及发展轨迹进行了梳理,以确定研究的范围以及深度报道的历史方位。在此基础上,进一步阐明了深度报道对于纸媒的功能及地位,以此证明研究的价值所在。接下来,笔者从如下五个方面对纸媒深度报道所面临的的困境及其原因进行了探析:首先,纸媒的整体下滑导致了深度报道的衰退,由于营收的下降,许多纸媒不得不裁减深度报道开支或者直接裁撤深度报道部门;第二,信息接收方式的变迁也是纸媒深度报道困境的重要原因之一,新媒体的普及促使人们的阅读习惯发生改变,原本的仪式化阅读日渐衰退,深度报道也就越来越被人们所忽视;第三,精英人才的出走也直接地导致了纸媒深度报道的衰退,人才越少,深度报道质量就越发下降,并由此形成恶性循环;第四,报道空间的缩减,使得重磅深度报道越来越难得,纸媒深度报道的影响力也随之削弱;最后,公共舆论空间的转移以及自身议程设置能力的下降也一定程度上导致了纸媒深度报道今天的困境。从这一部分的分析我们不难发现,纸媒深度报道的困境是全方位的,这其中既有宏观层面的管理问题,也有纸媒自身的技术局限,更有新媒体冲击下的经营困境。因此,探寻纸媒深度报道的未来发展路径,成为一个亟待解决的问题。基于上述分析,笔者从内容生产、渠道开拓、探索经营价值、拓宽话语空间这四个层面对纸媒深度报道可能的发展路径作出了探析,并由此得出结论,在新媒体时代,纸媒深度报道不会就此沉沦,尽管在未来它会经历形式或者载体上的变迁,但终归,只要找到行之有效的盈利模式与运作机制,纸媒深度报道必将再次崛起,成为新媒体环境中一支强而有力的竞争力量。
[Abstract]:The arrival of new media has brought us an unprecedented era of information explosion. Social media such as Weibo and WeChat have become new favorites. People no longer have to wait for the fixed content provided by newspapers or television as they used to. On the contrary, By opening up new media, we can get any new information we want. Behind the change of the way of obtaining information is the inevitable decline of the traditional paper media, even the in-depth report as an elite section of the paper media also encounters difficulties. However, the decline of in-depth reporting in print does not mean that the social value of in-depth reporting is shrinking. On the contrary, in a complex communication environment, the depth and breadth of the content such as in-depth reporting is particularly valuable. Based on this judgment, based on the literature reading, case analysis and in-depth interviews, the author explores the reasons for the predicament and the possible development path of the paper depth report, in order to provide a reference for the transformation and development of the paper depth report. Firstly, the definition and development track of the paper depth report are analyzed to determine the scope of the research and the historical orientation of the depth report. On this basis, the function and position of the in-depth report for the paper media are further clarified to prove the value of the study. Then, the author analyzes the difficulties and causes of the in-depth reporting of print media from the following five aspects: first, the overall decline of the paper media led to the decline of in-depth reporting, due to the decline in revenue. Many print media have to cut down on depth reporting spending or directly abolish depth reporting departments; Secondly, the change of the way of receiving information is also one of the important reasons for the predicament of in-depth reporting in print media. The popularity of new media has prompted people to change their reading habits, and the original ritual reading is declining day by day. The in-depth report is more and more ignored by people; Third, the runaway of elite talents also directly led to the decline of in-depth reporting in print media. The less talented people, the more the quality of in-depth reporting will decline, and thus form a vicious circle; Fourth, with the reduction of reporting space, it is more and more difficult to report in depth, and the influence of in-depth reporting in print is weakened. Finally, the shift of public opinion space and the decline of its ability to set its agenda also lead to the plight of in-depth reporting in print media today. From the analysis of this part, it is not difficult to find that the predicament of in-depth reporting of paper media is omni-directional, which has not only the management problems at the macro level, but also the technical limitations of the paper media itself, and the management dilemma under the impact of the new media. Therefore, it is an urgent problem to explore the future development path of print media depth report. Based on the above analysis, the author makes an analysis of the possible development path of the in-depth reporting of print media from the four aspects of content production, channel development, exploration of business value, and broadening the discourse space, and draws a conclusion that in the new media era, Although it will go through changes in form or carrier in the future, but ultimately, as long as we find an effective profit model and operational mechanism, the in-depth reporting of print media will rise again. Become a strong and powerful competitive force in the new media environment.
【学位授予单位】:海南师范大学
【学位级别】:硕士
【学位授予年份】:2017
【分类号】:G212

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